Together appoints new personal finance CEO

By Bridging Loan Directory 11th January 2024

Specialist lender Together has appointed financial services expert David Broadbent as the new Chief Executive Officer to lead its personal finance division.

David, who has more than 25 years experience in financial services, will head up all aspects of personal finance lending for Together – a group which has a total loan book of £6.6billion – when he joins in March, subject to approval by the Financial Conduct Authority (FCA).

The specialist lender provides products including first charge and Consumer Buy-to-Let (CBTL) mortgages, second charge loans and regulated bridging finance, often for personal finance customers underserved by mainstream banks.

David Broadbent said:

“I’m really excited to join Together as CEO of the Personal Finance division.

I’ve known the business for some time as a lender which challenges and disrupts the status quo, and have been really impressed with its growth to become one of the UK’s biggest non-bank lenders.

My brief is to grow the personal finance business, something I’ve particularly enjoyed throughout my career in financial services.

So I’m really looking forward to this new challenge and working with the Together team.”

He takes up his new role at the Cheadle-based lender from AIM-listed LendInvest, where he was Chief Financial Officer. He was previously co-founder, CFO and Deputy CEO at Bank North, where he played a key role in launching the challenger bank.

Earlier in his career, Mr Broadbent was CEO of AIM-listed debt solutions provider Fairpoint Group and CFO and Chief Commercial Officer of FTSE 250 consumer credit provider, International Personal Finance.

A qualified chartered accountant, he has an MBA from Leeds University and has completed the Advanced Management Programme at Harvard Business School.

Subject to regulatory approval, David will replace Pete Ball who is leaving Together Personal Finance in the spring after seven years with the company.

Richard Gregory OBE, Chairman of Together Personal Finance said:

“We are delighted to announce David’s appointment as CEO of Together Personal Finance.

He brings extensive financial services experience, including holding a number of executive and board roles with listed and private financial services businesses.”