SoMo appoints Jamie Jolly as Managing Director

By Bridging Loan Directory 25th January 2021

SoMo, a UK specialist lender, has appointed Jamie Jolly as managing director to drive forward the businesses evolution following its recent rebrand from The BridgeCrowd.

Jolly, who has over 20 years’ experience in the lending sector, has joined from Revverbank, where he was head of real estate.

He was previously head of the commercial specialist team at Together and had been with the business for nearly 15 years.

Having worked across many different areas of the lending sector, from sales and underwriting to working with developers, broker partners, solicitors and valuers, Jamie brings with him extensive experience and understanding of the industry.

The appointment comes as SoMo looks to build on eight years of successful growth for the company.

It has recently announced a significant funding line that will complement its crowd funding offering, allowing the company to expand and continue its sustainable growth trajectory.

As managing director Jamie will build on the company’s recent achievement of lending £132m, using his in-depth knowledge and understanding of the market to support brokers and borrowers to navigate the dynamic business environment and unlock opportunities for growth.

In his new role, Jamie will focus on utilising the teams experience, offering comprehensive advice and insight for clients, as well as continuing to build on excellent broker relationships.

He will also focus on harnessing growth opportunities in specialist lending with market-leading products and working hand-in-hand with brokers to offer alternative solutions to help people and businesses grow.

Louis Alexander, CEO of SoMo, commented:

“Jamie’s experience will be invaluable as we look to grow in 2021.

His focus on the personal touch aligns with my vision for SoMo, and alongside his breadth of knowledge of the sector makes him a great fit to not only support the businesses evolution but our customers through the important year ahead.

We pride ourselves on being a safe, sensible and secure lender and I know that with Jamie leading the team we will continue to lend this way.”

Jamie Jolly, Managing Director of SoMo, commented:

“SoMo already has a fabulous team with over 150 years of combined experience in specialist lending and has achieved £132m in loans in just eight years.

It was this bold ambition combined with a culture and mindset of truly understanding clients that attracted me to the role.

With market leading products and the use of innovative technology that is ahead of the curve, SoMo brings something to the industry that’s been missing.

The last twelve months have been challenging for the industry, but I’m optimistic about the possibilities of 2021 and I want us to be known as the relationship-focused lender which truly reflects the market we represent.

It is crucial that we rally together as an industry, remaining open, transparent and collaborative.

At SoMo we want to advocate for and lead with a culture of unity.

With this in mind, I’m enjoying meeting more of the brilliant brokers and lenders who are seeking alternative specialist loans and working alongside them to harness new opportunities.”