SoMo appoints new sales director


Jade Keval SoMo

Specialist lending firm SoMo Bridging has promoted Jade Keval to the position of sales director to help keep pace with the firm’s growth.

Jade is already taking strides leading the company towards hitting a target lend of £75 million before the close of 2022, alongside further strengthening the sales team’s relationship with its broker network.

Jade has been at SoMo for five years, starting out as a business development manager and later progressing to head of sales.

The sales director role is a new position created to keep pace with SoMo’s growth over the last 18 months.

Jade comments:

“I’m delighted to take on the new sales director role. SoMo is experiencing phenomenal growth at the moment and I’m proud to lead such a high-performing sales team.

Everyone has a can-do attitude and wants to fulfil our reputation of being a solutions-based lender.

I’ve been in the financial services industry since I was 17, but SoMo is like nowhere else I’ve ever worked.

When I started at SoMo five years ago we were a team of five and we are now 80, so looking back I feel really proud of how the business has grown.

What’s impressive is that we’ve maintained our family values, welcoming atmosphere and hunger to help clients get a deal over the line. Right now I can’t imagine working anywhere else.”

Louis Alexander, SoMo CEO says:

“Jade is a huge asset to SoMo and she thoroughly deserves this promotion.

We’re lending more year on year thanks to our popular Valuation Only™ product and market-leading second charge rates; Jade has been integral in fuelling this growth through innovative thinking and a passion for the success of the company.

Myself and the team look forward to seeing what this role brings for Jade and SoMo alike. We’re certain that she’s the right person to drive us forward and lead our hardworking sales team as we enter a volatile economy.”