LiveMore appoints Paul Lewis as sales director of mortgages

By Bridging Loan Directory 4th March 2025

LiveMore, the mortgage lender for people aged 50 to 90 plus, has appointed Paul Lewis as sales director of mortgages as the company continues to expand its later life lending proposition.

Lewis joins from Mortgage 1st Ltd where he was head of partnerships.

Lewis has more than 20 years of experience in the financial services industry, having held senior roles across the industry, including as national development manager at Mansfield Building Society.

His appointment will bolster LiveMore’s senior team, strengthening partnerships and intermediary relationships to further the company’s ambitious growth plans.

“I am honoured to be joining LiveMore at such an exciting time for the business after it’s delivered eye-catching revenue and lending growth in 2024,” says Lewis.

“LiveMore is incredibly well-placed to scale and continue to go from strength to strength in 2025 and I am delighted to be a part of this journey.

“As a company we will be looking at new and exciting ways to better support our broker partners.

We fully appreciate that an educational gap still exists but with the aid of LiveMore Mortgage Matcher® technology and the positive outcomes it can help achieve, we are confident that we can change the way later life lending is viewed.”

LiveMore is expanding rapidly and has a growing focus on the lifetime (equity release) market bolstered by a hugely successful January product range launch, as part of its holistic later life lending offering.

The appointment comes as a result of this, as incumbent sales director, Les Pick, transitions into the newly created role, sales director of equity release, to lead the charge in this key segment.

Since joining LiveMore, Pick has played a pivotal role in expanding the company’s reach and building strong relationships with intermediaries.

His new role will allow him to dedicate his expertise to driving further growth in equity release, ensuring LiveMore continues to meet the changing needs of a growing customer base.

“We’re delighted to welcome Paul to the team at such an exciting time for LiveMore.

His experience and track record in financial services will be invaluable as we continue to expand and innovate,” says Leon Diamond, CEO of LiveMore.

“At the same time, we are thrilled that Les will be leading our equity release strategy.

He has been instrumental in our success to date, and his passion for the market will ensure LiveMore remains at the forefront of later life lending.

This is a fantastic step forward for our business and the customers we serve.”