Crystal Specialist Finance appoints Suzanne Aspden as director of marketing

Specialist distributor Crystal Specialist Finance has bolstered its executive team with the appointment of Suzanne Aspden as director of marketing.

Suzanne, a career marketer of 30 years standing in financial services, will assist in delivering Crystal’s ambitious growth targets as the firm enters an exciting phase of expansion.

Suzanne brings a wealth of strategic marketing experience from other senior positions, including roles at lenders HSBC, Bank of Scotland, The Co-operative Bank and Fluent Money, where she spent four years as group marketing director, building up to its sale in 2022.

Suzanne said:

“I am very excited to be joining such a progressive and successful business that is going for growth, and privileged to become a member of the executive board from the outset.

I am committed to building an outstanding marketing capability within the business, and working with like-minded, focused, interesting and fun people.”

Commenting on Suzanne’s appointment, managing director Jo Breedon said:

“As a heavyweight in the world of financial services marketing, Suzanne’s knowledge, expertise and passion for the role will be invaluable in taking Crystal to the next level in the specialist distribution arena.

We are delighted that Suzanne has come on board at such an important juncture in Crystal’s history as we embark on a series of ambitious plans to develop and grow the business.”