Vida launches V club


V Club

Vida, the lending specialist, launched its V Club at an event in London yesterday morning.

Vida has established V Club to bring together an influential group of industry leaders. The club provides a unique environment where members can collaborate with Vida to create an understanding of market needs and in turn create better solutions for their clients, many of whom are under served by traditional lenders.

There are a select group of founding partners from companies across clubs, networks, specialist distributors and new build, all working together to strengthen partnerships and foster stronger relationships across the industry.

Vida has recently completed a brand refresh and launched an updated product set, a new risk tiering structure, as well as improved procuration fees to recognise the additional work required by broker partners when managing a specialist application.

V Club is the next stage in the journey for Vida as they create the structure, processes and overall environment that recognise the differences in the market and optimises the journey for all parties.

V Club members will have access to exclusive products and the ability to build the proposition in partnership with Vida, the club will also provide an invaluable forum for discussion and debate, as well as an opportunity to support members through exclusive thought leadership, content, events, and marketing support.

Richard Tugwell, Director of Mortgage Distribution, Vida Homeloans comments:

“Our partner companies told us that to build greater understanding of their market needs they wanted to work more closely with us and co-create solutions for their clients.

The V Club gives us the platform to make this happen and to support them as we continue our growth”