Lenderlink launches CRM for specialist packagers


Matt Cottle Lenderlink

Cardiff-based finance specialists SMG is offering other packagers access to its online CRM with free data migration to reduce the cost of accessing the new technology to a minimum. CRM is the second product from LenderLink.  It’s free ‘Source, Select, Refer’ product has attracted over 2,000 finance intermediaries to sign up.

Brokers can sign-up for the system in minutes and then search and select from more than 2500 products across specialist first and second charge mortgages, as well as bridging and development loans and BTL deals. Lenderlink is fully API integrated with Together Money, Optimum Credit, United Trust Bank, Shawbrook Bank, Precise Mortgages, Paragon Bank West One Loans, Masthaven Bank, Evolution Money, 1st Stop Group, Step One Finance and Spring Finance.

The firm says that Lenderlink users have successfully transferred 17,000 API’s to its lender panel. Underwriting tools and a cloud document storage facility helps users manage their client’s relationships and those with finance intermediaries and lenders, valuers, accountants and solicitors.

Lenderlink was developed by SMG’s own team to replace its outgoing legacy system Target Bluechip.

Matt Cottle, pictured, CEO at SMG, who project manages Lenderlink said:

“With the current situation driving brokers towards homeworking solutions in these uncertain times, Lenderlink CRM offers end-to-end packaging for specialist mortgage brokers on desktop, tablets and smartphones. Unlike other systems, it encompasses everything in one place at one simple cost-effective price.”

Alistair Ewing, MD of The Lending Channel said:

“We love the look and feel of Lenderlink. It does exactly what we hoped it would do. We’ve done well in excess of 1000 API’s using the system which has saved our staff untold hundreds of hours of re-entering data across many lenders.”

Jamie Millan, Director at Willows Finance said:

“We’ve been using the Lenderlink sourcing and API system for several years. You could tell Lenderlink was going to be ground-breaking in our industry within the first few minutes of being shown it. It wasn’t a case of deciding if we should go for it, it was a case of how quickly we could get it”.