Foundation Home Loans strengthens sales team


Cheryl Power

Foundation Home Loans has expanded its senior team with the appointment of Cheryl Power as Regional Account Manager for the North.

Cheryl joins from Aldermore Bank, where she spent a total of five years, starting as New Business Adviser before becoming Business Development Manager in 2013. During her time, she was responsible for the business growth and led campaigns for the Home Counties Region. Prior to this, Cheryl held a range of development and consultancy roles at financial providers including Healthy Investment and Friends Provident. 

Foundation Home Loans is a specialist lender, available only through intermediaries and designed for clients with more complex needs. It has also now launched its residential product range in addition to its established buy-to-let proposition.

Cheryl Power, pictured, said:

“Foundation Home Loans stood out as a company that is truly committed to helping meet its customer’s specific needs, with an innovative approach to lending and advice. In my new position, I’m looking forward to bolstering my own experience and bringing this to the business at a time when the sector is undergoing so much exciting change.”

Jeff Knight, Marketing Director at Foundation Home Loans, said:

 “Cheryl’s industry knowledge will play a pivotal role in our expansive and successful growth plan. Her past experiences demonstrate both a key industry know-how as well as unquestionable people and business development skills; a combination that is very exciting for us to welcome to the team at this stage.”