Foundation Home Loans hires Regional Account Manager for the West


Sarah Hopkins

Foundation Home Loans has added to its growing sales team with the appointment of Sarah Hopkins as Regional Account Manager for the West of England and South Wales.

Prior to joining, Sarah worked as a Senior Personal Banking Adviser for Lloyds Bank and for the past two years has been the Telephone Business Development Manager for BM Solutions. During her time at BM, she was responsible for both Appointed Representative (AR) and Directly Authorised (DA) brokers across the West of England, managing firms including L & C Mortgages and Which? Sarah also presented at a series of training workshops educating brokers ahead of the PRA changes, managed key stakeholder and broker relationships and focused on identifying new business trends through her mortgage networks, issuing effective marketing content to attract new leads.

Foundation Home Loans is a specialist lender, available only through intermediaries and designed for clients with more complex needs.

Sarah Hopkins, pictured, said:

I am excited to become a part of the Foundation Home Loans regional account manager team. I have worked in the financial services industry for over 13 years, building up my expertise across a range of disciplines along the way, and now feel like it’s the right time to join this growing business and help brokers in the West of England and South Wales to thrive.”

Andrew Ferguson, Commercial Director at Foundation Home Loans, said:

“With Sarah joining to boost awareness of the specialist lending offerings available, the impact we have on the market and within our regional networks will continue to improve. Sarah’s key focus will be to use her skills to identify business trends, manage crucial broker relationships and advise where Foundation Home Loans can adapt our proposition to maintain our competitive and pragmatic edge.”