Saffron confirms commitment to intermediaries with launch of new website



Saffron Building Society is further strengthening its presence in the intermediary mortgage market with the launch of a new intermediary website supported by advertising and PR campaigns.

The website,, gives intermediaries access to full product information, criteria and rates and to useful tools such as affordability and BTL rental calculators, as well as downloadable literature. The new site also enables brokers to register for new product updates, access distributor websites and view case studies which illustrate the benefits of its recently launched ‘Special Situations’ product range.

The new advertising and PR campaigns aim to promote ‘Saffron For Intermediaries’, the Society’s dedicated intermediary channel and highlight the benefits of its ‘Special Situations’ mortgage range.

Sarah Howe, Chief Marketing Officer at Saffron Building Society, said:

“The new website represents the first phase in an ongoing programme of marketing activities designed to further strengthen the Society’s presence in the intermediary mortgage market. Future plans for the website include adding the facility for brokers to submit and track their applications online.

“Intermediaries generate the lion’s share of new mortgage business for Saffron Building Society and we want brokers to be aware of the benefits of our products and the personal service we have to offer via Saffron For Intermediaries.”

Saffron For Intermediaries launched its ‘Special Situations’ range of mortgages in March this year, which has been designed to help creditworthy borrowers find a suitable mortgage for their needs. Products include deals for landlords, first-time buyers, those moving up the property ladder, the self-employed, borrowers with an adverse credit record, contractors, professionals seeking higher LTVs and people building their own homes.

The Society assesses each application individually using skilled underwriters, rather than rely on automated credit scoring systems. Saffron’s mortgage products are available via a panel of specialist distributors including 3mc, AToM, Brightstar, Complete FS, L&G Network, Platinum Options and TBMC.

Tony Bunting, Director of Platinum Options, said:

“Saffron has to be congratulated for the very professional way in which it has re-engineered its intermediary proposition over the course of the past few months. Its ’Special Situations’ range brings something genuinely new to the market and the website being launched today will make it easier for brokers to access information about the Society’s products and services.”