Precise Mortgages becomes Precise

By Bridging Loan Directory 14th March 2024

Precise Mortgages has always been an iconic lender within the specialist sector and in recognition of its leading position, a new brand image has been unveiled with a fresh and distinctive identity.

New broker and customer websites have also been redesigned, with the broker version completely rebuilt with new tools offering quick answers and enhanced functionality.

The Precise rebrand follows on from the launch of OSB Group’s registration portal that was introduced last month, enabling new brokers to register with Precise, KRFI or InterBay or all three, using one simple registration process.

Jon Hall, Group Managing Director, Mortgages and Savings, OSB Group said:

”This isn’t just about launching a new logo or a flashy marketing campaign – we’re taking the opportunity to redefine what we stand for and how this underpins everything we do from this point forward.

We involved our broker partners from the outset to ensure their industry frustrations and concerns were addressed and incorporated.

The website has been through rigorous broker testing at every stage to ensure we stayed on the right path.

We’ve also collaborated with our internal teams to ensure we’re fully aligned so that brokers experience consistent and clearly defined interactions with Precise that services their requirements quickly with minimum fuss.

Precise is at the beginning of a new journey and there will be more milestones to share but it also remains an important brand to OSB Group and will continue to provide precisely the right lending products at precisely the right time.”