Octane rebrands: ‘Our focus is on helping active property investors to realise their ambitions’


Josh Knight Octane Capital

Octane Capital has today announced a rebrand, which involves a new logo and overall aesthetic for the business.

This is the firm’s first major change to its branding since its launch in 2017.

When Octane first launched, its focus was on large, complex transactions, and it used a wave and surfer motif to exemplify the idea that to land a complex loan you need to partner with a lender with the experience to handle them.

Since then, the business has evolved and, whilst large and complex loans still make up some of the book, Octane has noted they are now completing smaller, more vanilla loans at volume too.

The launch of its new variable rate bridging and refurbishment product range in November 2022 marked a significant shift for the business, opening the doors to a wider variety of clients and deals.

Josh Knight, Octane’s Sales and Marketing Director commented:

“Our bridging and refurbishment range features one of the market’s sharpest rates, starting at just 0.33% per month + BBR.

This has allowed us to compete with challenger banks on pricing, whilst maintaining the flexibility of a non-bank lender.

Our focus is on helping active property investors to realise their ambitions.”

Jonathan Samuels, Octane’s CEO, added:

“This rebrand sees us move towards a lighter, cleaner, more consumer-focused aesthetic.

The new branding uses refurbishment project-based imagery to underline Octane’s specialism in cases that involve build works.

Our refurbishment product is particularly popular, whether it’s for decorative, structural or change of use projects, and our developer exit product is often used for unfinished developments – and we want to be the go-to lender for these deals.”

The new branding also uses the imagery of Octane’s team throughout to highlight the firm as a friendly, approachable, and experienced lender.

“Whilst rate and leverage are important, ultimately people buy from people and brokers must trust that you will deliver for them.

It’s our team who provide award-winning service levels and it’s them who embody Octane’s culture, so it felt appropriate to put them at the forefront,” explains Jonathan

The new branding also sees the firm adopt a new strapline – Property finance. From plans to profit.

The concept that underpins the rebrand is one of enabling progression.

“Whether it’s taking our brokers’ cases from enquiry to completion, or helping property investors to turn their plans into profit, we want to be known as a lender that makes things happen,” concludes Josh.