Enra Specialist Finance launches new specialist finance broker Aria Finance

By Bridging Loan Directory 3rd October 2022

Vantage Finance and Enterprise Finance are merging to create a new market-leading specialist finance brokerage called Aria Finance.

Parent company Enra Specialist Finance has taken the strategic decision to bring together the two brands to combine their significant experience and scale.

Aria will be headed up by managing director, Lucy Barrett, formerly of Vantage Finance. Meanwhile, Harry Landy has taken the decision to retire from the specialist finance industry to enjoy a well-earned-career break after 21 successful years growing Enterprise Finance as managing director.

In merging the two businesses, Aria combines best-in-class products, allows for greater knowledge sharing and collaborative working, and further enhances the services offered to intermediaries and their clients.

It also brings together the market-leading lender relationships of both Vantage and Enterprise. That is something brokers reported to be a top priority when picking a master broker in a poll conducted by the two businesses ahead of the launch.

As part of Enra, Aria also has the backing of one of the world’s largest investment companies, following its recent acquisition by Elliot Advisers which underlines the group’s commitment to growth and investing in its offering.

Lucy Barrett, managing director of Aria, comments:

“The launch of Aria brings together two of the most reputable and successful specialist distributors in the market to create one leading specialist brokerage.

We will continue to offer the same exceptional service that clients of both businesses have come to expect over the last 20 years, while providing access to a wider panel of lenders and a broader range of lending solutions.

By increasing our capacity and merging all of our knowledge, experience and expertise, we will be in the best position possible to cater to the funding requirements of brokers and their clients.

“The specialist finance market is fast-paced and ever-changing, and the launch of Aria represents the next phase in our evolution, which will enable us to further enhance the products and services we offer.

We are combining a first-class, relationship-led approach and an excellent case management experience. Aria brings together the very best of Vantage and Enterprise together under one roof to create a specialist finance distributor like no other.

It is a proud day for everyone involved in the launch and we are incredibly excited to begin this exciting new chapter.”