Apex Bridging appoints Head of Marketing


Andy Bayes Apex Bridging

Apex Bridging the specialist lender based in the Midlands has added to its senior management team.

The lender is part of the HBB Group who have highlighted the appointment of a Head of Marketing as a vital role as they begin their ambitious growth plans over the next three years.

Andy Bayes has been appointed to the role, joining the group from the Nottingham Building Society where he had held a similar position for the last eight years following senior roles at Nationwide and Santander.

Commenting on his appointment Andy, pictured, said:

“After hearing what the group and particularly Apex Bridging have planned for the next few years, I knew it was something I wanted to be a part of. The group has put together a talented team with ambitious plans and committed shareholders.  I’m excited to see what we can deliver together in the years ahead.

Apex Bridging has been lending since 2013 and has been building a model based on the Stakeholder concept that they now feel is ready for a wider distribution.”

Sonia Shortland, Director at Apex Bridging, added:

“We are delighted to have Andy on board. The selection process challenged our recruitment talents as we had several outstanding candidates to consider but Andy was the standout one.

He brings with him the experience and success record we will need if our marketing activity is going to compliment the plans we are putting in place for growth, and to support other senior roles that we will be filling in the coming months.”