‘Apply yourself and you can achieve, it’s about being the best version of you’

By Tony Sanchez 25th March 2026

In our latest Women in Finance interview, Tony Sanchez speaks with Ruth Aimson, Head of Sales at ScotLend Group, who brings more than a decade of experience in property finance and a straightforward, people-first approach to leadership.

Having worked alongside David Travers for over 14 years, Ruth shares her views on building strong teams, the importance of communication and values, and why success in the industry comes down to applying yourself and being the best version of you.

What brought you into financial services?

Having had a previous career in property, I smoothly transitioned into financial services due to the focus on property and property-based lending.

What do you think makes a successful leader? And in particular women leaders?

In my opinion a leader listens, understands and executes effectively.

A strong leader builds a strong team. Not everyone has the same skill base; but a good leader is able to identify strengths in individuals and maximise their efforts. Put this into play across several individuals and you can form a strong and focussed team.

Communication is also key. We can all be professional, but the personal touch goes a long way.

We need to accept that not everything runs smoothly all the time and manage situations to the best possible outcome.

Passion, focus, commitment and a genuine want to do well for all involved.

What are the biggest barriers you have faced in your career in financial services?

Nothing significant. I think we all face barriers, but I would not suggest that mine are any more or less so within the financial sector.

If you could tell your younger self one thing you know about business now, what would it be?

Anything is achievable. Personal belief and finding the right people to work alongside, people who share your commitment and focus.

What’s your own personal mantra?

Do not stress over the small print. Most things can be fixed. We can spend too much time worrying about so many things which rarely happen.

Address things as they happen and manage them as best you can.

What do you think is key for finding a successful work-life balance?

Be happy in what you do. I do not think too much about this. If work needs to be a priority, then it will be. If family or friends need my time, they will have it.

I do not work conventional hours and will be available as and when needed. I apply the same rule of thumb to my work life and my personal life.

What’s one key leadership lesson you’ve learned along the way?

Surround yourself with like-minded people. Your work team are so important and sharing similar values is key.

What advice do you have for women aiming for leadership positions?

Apply yourself and you can achieve. It isn’t about being female in my opinion. It is about being the best version of yourself and supporting others along the way.

What do you think is holding women back?

I am not sure I would say women hold themselves back. I think some people regardless of sex might hold themselves back.

That can be for numerous reasons but we can all add value and make a difference.

Do you think there is still a glass ceiling?

I have not experienced it, so I cannot speak from a personal viewpoint. I know many women in our industry who are well thought of and very established. Equally, I know many men in the same position.