West One Loans see broker enquiries surge 30%

By Bridging Loan Directory -


  • Interest in competition helps West One record best ever month for completions and redemptions In March

West One Loans, the largest privately funded bridging lender in the UK, has seen broker enquiries increase by almost a third (30%) since it launched a competition for ten brokers to win a trip to Las Vegas at the beginning of March.

The competition offers the brokers the chance to win return flights to Las Vegas, the world’s gambling capital, where they will spend three nights at the world-famous Bellagio hotel between 28th June and 2nd July.

Vegas fever has helped West One record their strongest ever month for loan completions and redemptions in March.

To be eligible, brokers must complete at least one loan within the qualifying period (5th March 2012 to 31st May 2012). Brokers get one entry per loan completion and can enter the competition multiple times depending on the number of loans they complete with West One during the qualifying period. The winners will be chosen via a random prize draw and notified by email. The same winner can’t be picked more than once.

Mark Abrahams, CEO of West One Loans, comments:

“The launch has generated plenty of excitement in the introducer community. Introducers continue to be impressed with our emergence as one of the most proactive and focused players in the short term lending community.

But the main aim of the competition is to reward the introducers who work hardest on our behalf. The qualifying criteria encourage brokers to push through lots of business with us – the more loans they complete, the better the odds they’ll win. Then in Vegas they can test out the saying that money won is twice as sweet as money earned!”

The trip will be lots of fun. It reflects West One’s energetic culture – but there is a serious element to it. The trip is our way of saying ‘thank you’ and rewarding the loyalty of our hard-working broker partners. Maintaining strong and friendly relationships with the introducer community is central to our business ethos. We know looking after our brokers is vitally important, and we enjoy doing it.”