Shawbrook launches broker product switching portal

By Bridging Loan Directory 18th September 2019

Shawbrook has released a new online system, “My Shawbrook Portal”, a self-service platform that dramatically reduces flight times from application to offer for BTL customers that require a “like for like” product switch when nearing the end of their mortgage term. The portal captures a need within the specialist lending space and has been built to deliver an enhanced customer journey while improving the experience for Shawbrook’s network of broker partners.

In addition to this significant improvement, we remain committed to supporting both our existing customers and our Shawbrook Broker Partners. Our “like for like” product switch is offered with no arrangement or product fee while our introducing Broker Partner will still receive a commission determined by the customer submission preference on every case that completes.

My Shawbrook Portal allows the Bank to actively assist its brokers retention activity by ensuring clear communication and a highly efficient digital process for the product switch, giving control of the 10 minute application to the customer, but keeping the broker in the loop at all times to ultimately deliver an offer within 48 hrs.

Emma Cox, Sales Director for the Shawbrook Property Division comments:

“A huge amount of work has gone into the design and development of the portal based on extensive feedback from our network of brokers, and our own research. What we have produced distinguishes us in the specialist space and delivers a dramatically enhanced customer experience that takes nothing away from our broker partners.

This was one of the main requirements of the scoping phase and we were conscious that, although as a regulated Bank we are obligated to provide ongoing product solutions for customers, we also have an obligation to our core distribution around which we have built this business. I firmly believe that we have been successful in achieving both these objectives, and that our brokers will benefit from an additional point of difference when future clients are looking for a funder with an active desire to support them over the long term”.