Aldermore rolls out new brand identity

By Bridging Loan Directory -


aldermoreAldermore has rolled out a new brand identity across its online platforms that emphasises its place in British banking and increases the clarity and accessibility of information for the Bank’s customers.

The new brand identity reinforces Aldermore’s British heritage by using typically British imagery and taking inspiration from the UK’s landscapes in the Bank’s colour palette, which includes sunflower yellow, Cornish slate and racing green.

The new brand identity reflects the fact that Aldermore is bringing change to banking in Britain for its customers. As part of this new brand identity, Aldermore has identified three brand pillars, which are exceptional service, total transparency and supporting communities, alongside its established brand values of being a reliable, expert, dynamic and straightforward bank.

Aldermore Marketing Director Sharon Mandeville said:

“We’re building a straightforward, accessible bank that promises to work hard to understand our customers and provide financial solutions to meet their needs and our new clean, crisp design supports this. We shape what we offer around customer needs in order to provide banking as it should be.”